Ovich

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I have been creating digital products for 5 years for various platforms. My portfolio includes diverse solutions for different products - from retail, ecom, and sporttech to horeca and edtech projects. Currently, I am actively involved in implementing various LLMs and creating new pipelines to improve design processes.

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NDA-MENA

Product context

A digital business card platform for the MENA market. NFC cards, wristbands, and other wearables: a single tap of a phone opens the owner's profile. The smart profile captures leads, automates follow-ups, and accepts payments. Active in the UAE, Saudi Arabia, Kuwait, and Bahrain. 10,000+ professionals in the UAE.

Product context

My role

Product designer. Dived deep into the product, redesigned numerous screens, and created a high-converting website that explains, demonstrates, and sells — in an aesthetic that is understood and loved in this region.

My role

Problem

It is necessary to match the product and the audience

The product is premium, targeting affluent professionals of Dubai and the region. The website should convey value, status, and how the product works in real life.

Problem

It is necessary to match the product and the audience

The product is premium, targeting affluent professionals of Dubai and the region. The website should convey value, status, and how the product works in real life.

The visual language needs to meet the expectations of the premium MENA market

The product is difficult to explain through text – interactivity and demonstration are needed

Many screens required further refinement: logic, hierarchy, presentation

The Arab market is sensitive to visual quality and detail. A product showcased alongside GITEX and the Burj Khalifa must look the part.

Solution

Hero and the first impression

The first screen must hook the user in three seconds — showing what it is and why they need it. For a product with a changing physical form — a card, a bracelet, an item of clothing — static images do not work.

Solution

Hero and the first impression

On the left, the card changes to a bracelet and other wearable devices — all product forms in one place

On the right, there is a phone mockup with an open profile — it is immediately clear what happens after tapping.

Text in hovering stripes, everything in motion — the aesthetic that this audience expects and loves

The interactive hero block answers the user's main question "what is this" in three seconds — without any text explanations.

Solution

Product Disclosure

After the hero section, the user wants to understand in more depth — what specifically they are getting. Features need to be shown through real screens, not described with a list of icons.

Solution

Product Disclosure

After the hero section, the user wants to understand in more depth — what specifically they are getting. Features need to be shown through real screens, not described with a list of icons.

Smart profile with photos and tags, lead management with a specific contact, event analytics with a heatmap — each feature through a live interface

Digital profile, analytics, payments, leads, team dashboard — each is visually presented

B2B audiences see concrete tools rather than promises

Two blocks work together: the first shows the product from the inside through real screens, while the second reveals the full list of features with a visual emphasis on each.

The Solution

Local identity

The product is made for Dubai — the website must feel like it. A generic design without a sense of place does not work in a market where local identity is part of the audience's self-esteem.

The Solution

Local identity

The product is made for Dubai — the website must feel like it. A generic design without a sense of place does not work in a market where local identity is part of the audience's self-esteem.

The "Built for Dubai's pace" block, featuring the Burj Khalifa in the centre and floating feature elements around it, is a direct nod to the local context

Three user groups with a hover effect: business, events, creators — each with its own message

Different audiences with different pain points receive a different approach within a single block

The product doesn't just work in Dubai — it is tailored to its pace, its events, and its standards. The website says this directly.

Solution

Trust and Social Proof

In MENA, purchase decisions are often based on who is already using the product. Two separate blocks with social proof are spaced out across the page so that trust builds gradually.

Solution

Trust and Social Proof

In MENA, purchase decisions are often based on who is already using the product. Two separate blocks with social proof are spaced out across the page so that trust builds gradually.

Brand grid: Google, Tesla, Figma, Whitewill, and others — a status signal for new users

Reviews with names and job titles plus a 4.95 rating on Trustpilot — independent confirmation

Spread across the page: logos at the beginning, reviews closer to the conversion point

The product doesn’t just work in Dubai — it’s tailored to its pace, its events, and its standards. The website says this directly.

Result

A website that sells a premium product to a premium audience

Each block addresses a specific objection and guides the user toward creating a profile.

Result

A website that sells a premium product to a premium audience

Each block addresses a specific objection and guides the user toward creating a profile.

10,000 users in the UAE, including employees from Google, Tesla, and Figma

Trustpilot 4.95 — a product loved by those who use it

The complete journey from interest to registration: Hero, demo, features, local context, audiences, proof, pricing