I have been creating digital products for 5 years for various platforms. My portfolio includes diverse solutions for different products - from retail, ecom, and sporttech to horeca and edtech projects. Currently, I am actively involved in implementing various LLMs and creating new pipelines to improve design processes.
I have been creating digital products for 5 years for various platforms. My portfolio includes diverse solutions for different products - from retail, ecom, and sporttech to horeca and edtech projects. Currently, I am actively involved in implementing various LLMs and creating new pipelines to improve design processes.
Scooply
Product context
Scooply.ai is an EdTech platform for employee training using gaming mechanics. Managers upload corporate documents and manuals, and AI transforms them into interactive training modules with quizzes, challenges, and a leaderboard. The target market is Saudi Arabia.
Product context
Scooply.ai is an EdTech platform for employee training using gaming mechanics. Managers upload corporate documents and manuals, and AI transforms them into interactive training modules with quizzes, challenges, and a leaderboard. The target market is Saudi Arabia.
My role
UX/UI Designer. Designed a complete interactive flow for tablet and mobile in the shortest possible time for a live presentation to investors and potential clients. Involved in designing the web version and mobile application.
My role
UX/UI Designer. Designed a complete interactive flow for tablet and mobile in the shortest possible time for a live presentation to investors and potential clients. Involved in designing the web version and mobile application.
Problem
The product had to be shown live — without a working product
The team was on their way to Saudi Arabia for a presentation. The product was not yet ready for a demonstration. They needed a convincing, interactive flow that could be shown on a tablet right in the hands of a potential client.
Problem
The product had to be shown live — without a working product
The team was on their way to Saudi Arabia for a presentation. The product was not yet ready for a demonstration. They needed a convincing, interactive flow that could be shown on a tablet right in the hands of a potential client.
There is no finished product — only a concept and vision
Tight deadlines — there is no time for full development
B2B audience — they don't need a presentation, they need a live interaction experience
Showing slides in a meeting with corporate clients is not enough. They needed to feel the product with their own hands: upload a document, take a quiz, see their place on the leaderboard. Without this experience, selling the idea is much more difficult.
Showing slides in a meeting with corporate clients is not enough. They needed to feel the product with their own hands: upload a document, take a quiz, see their place on the leaderboard. Without this experience, selling the idea is much more difficult.
Solution
Full interactive flow for tablet and mobile
I set up a demo that takes the user through the entire product from start to finish — from uploading a document to the test result and leaderboard.
Solution
Full interactive flow for tablet and mobile
I set up a demo that takes the user through the entire product from start to finish — from uploading a document to the test result and leaderboard.
Welcome screen and recipe list with AI guide and statistics on the topic
Uploading your document via drag & drop and editing the AI summary
Completing the module as an employee: cards, quiz, result, leaderboard
The flow is designed so that a manager can go through it themselves — understanding in two minutes what the product does and how it looks for their employees. Gamification is visible right away: pixel characters, XP, a weekly challenge, and a ranking among colleagues. All of this worked on the tablet without a single bug on the day of the presentation.
The flow is designed so that a manager can go through it themselves — understanding in two minutes what the product does and how it looks for their employees. Gamification is visible right away: pixel characters, XP, a weekly challenge, and a ranking among colleagues. All of this worked on the tablet without a single bug on the day of the presentation.
Result
Eight hot leads straight from the presentation
The demo worked as a sales tool — potential clients interacted with the product hands-on and left with a specific interest.
Result
Eight hot leads straight from the presentation
The demo worked as a sales tool — potential clients interacted with the product hands-on and left with a specific interest.
8 B2B leads generated at presentations in Saudi Arabia
The demo went smoothly on both tablet and mobile under real-life conditions
The entire flow is designed and ready to be shown in the shortest possible time
The difference between slides and an interactive demo is the difference between "sounds interesting" and "I want this for my company". Eight leads from a single presentation speak for themselves.
The difference between slides and an interactive demo is the difference between "sounds interesting" and "I want this for my company". Eight leads from a single presentation speak for themselves.